Guides
Practical guides on AI search: crawler access, comparison pages, internal linking and direct bookings.
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Updated
How hotels get the direct booking link into AI answers
Assistants send guests to whichever booking link they can find and trust. Get your own price listed in Google Hotels with free booking links, let AI user agents reach your booking engine, and publish a from-price, policies and Hotel structured data on your site.
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Internal linking for AI search: orphan pages, click depth and link text
Crawlers find and weigh pages by the links between them. Make sure every page in your sitemap is linked from another page, keep important pages within three clicks of the homepage, and use link text that says where the link goes.
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How to write comparison pages AI assistants cite
When people ask an assistant “X vs Y” or “alternatives to X”, it quotes a page that compares the two. Publish one per rival: verdict first, a real table, dated prices, an honest note on where the rival is stronger, and an FAQ, all linked from a /compare hub.
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Which AI crawlers to allow in robots.txt: search, user and training bots
Allow the search and user-triggered crawlers (OAI-SearchBot, ChatGPT-User, Claude-SearchBot, Claude-User, PerplexityBot, Perplexity-User) if you want to be named in AI answers. Blocking the training-only crawlers (GPTBot, ClaudeBot, Google-Extended) is a licensing choice: it doesn’t keep you out of AI search.